a folkloric dark nature design studio unearthing brands for the wild-hearted photographers, badass wedding pros & creative rebels who aren't afraid to be themselves, quirks included.
build your biz ecosystem
You are not alone if you have ever felt “too many things” to brand yourself neatly. For multi-passionate creatives, clarity is not about squeezing into one tidy label. It is about uncovering what is already true. Your work is shaped by how you think, feel, and move through the world. By the threads you follow without even trying. By the values you would never trade, by the patterns that quietly repeat in everything you create. These are not marketing tactics. They are your foundation. And when you build from them, clarity feels less like a box to fit in and more like freedom to expand. We help you grow deeper roots so your brand can evolve with you, wherever your passion leads, and so it always feels like yours.
"People do not buy goods and services. They buy relations, stories, and magic." – Seth Godin
let's unearth your brand
We don't craft brands for your niche, We craft brands for your nature.
We have mastered the brand strategy rules and that is exactly why we're breaking them.
The typical strategy that most designers follow (including the old us) flattens nuance, squeezes magic into templates, and strips humanity from your story. Instead, we start at the emotional core of your work and build your brand around that. This still gives you a strategic, stand-out brand without sanding down your edges or forcing you into someone else’s mould.
Brand strategy, the way we do it, isn’t about ticking boxes or following someone else’s playbook. It’s about building something rooted in you, so it can move and grow as you do. When your brand comes from who you are, growth doesn’t mean starting from scratch; it’s just the next chapter. A lot of people build a brand they think they’re supposed to have, and it works… until they change. Then it feels wrong, and they’re back at square one. We skip that part. We create a brand that fits now and keeps fitting, so you can grow without ever feeling like you have to reinvent yourself.
OUR offerings
illustration
Branding
Website design
SoftMarketing
We're here for every phase of your business, from the beginning of your brand strategy to an online presence to future growth. We specialise in branding, website design, and SEO marketing for all creatives.
meet the team
How do you sum up something so layered, nuanced, and alive? How do you condense the countless things you love, the worlds you carry inside you, into a few neat words? Every attempt felt smaller than the truth. And for us, if it is not real, we will not do it. Eventually, we realized we are not meant to fit in a box, nor are you. So we stopped chasing the “perfect” niche and started creating connections. We let go of the idea that you must fake it, shout louder, or package yourself in clickbait to be seen. The brands we love most are not the flashiest. They are the truest. Now, we build from the inside out. We create brands that feel like home, anchored in who you are and alive with what you care about, so that you do it with ease, clarity, and integrity when you show up. Because when you show up as yourself, wholly and without apology, people see you. And they feel seen, too. That is how you make your brand stand out, not by being louder but by being undeniably true.
meet the couple duo
Marisa rose
"A client said she was overwhelmed with navigating different vendors, my website was a welcomed reprieve and actually thanked me for having everything laid out so well."
"I had a call with a 2025 bride yesterday who complimented how well-curated and informative my website is! She said as a bride overwhelmed with navigating different vendors, my website was a welcomed reprieve and actually thanked me for having everything laid out so well. That’s all thanks to your incredible hard work and thought you put into my branding and website!"
kind words
"I am finally bringing in inquiries from people I truly want to work with. This is such an exciting step in my business..."
I just got an email saying "The couple took one look at your website and loved your vibe. The energy, tats, colors, and flow were so aligned with their tastes as well. A moody artistic edge with fun and quirky vision is definitely a match for their personalities." I am finally bringing in inquiries from people I truly want to work with. This is such an exciting step in my business and I cannot thank you enough for bringing it all together!
by abby dahlberg
"I never felt like a "number" and felt like I was working with a small business who truly cares about me!"
I felt so well taken care of, loved, and heard. I am truly so impressed. I already showed a few friends and their first response was, "OMG THAT IS ALL SO YOU!" And that's exactly what I wanted - a brand that is ME to my core. I couldn't believe how I would mention an idea or a little tweak during the process and then Sarah just completely knocked my socks off with what she provided. She is such a talented artist.
by emma wynn paul photography
"One of my absolute favorite things about Kern and Ink studio is the turn around time!"
Unlike so many other branding studios out there, she really focuses her entire attention onto your brand. Don't ever be discouraged about it being done in a week because the quality is top notch, the communication is quick and seamless, and she comes up with ideas that speak to your soul that you would never even though of! Even with a few small revisions, she was so quick to get them turned around and I couldn't believe how awesome it all was.
by nomadic weddings
recently
ON THE BLOG
Browse
Website templates
Website templates, add on pages, welcome guides and more. All inspired by Tarot.
brand unearthed course
Ready to unearth your brand? Use the exact framework we use with our 1:1 clients.
The Store
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THE SHOP
the curiosity cabinet
Nature art, illustrations merch and more, inspired by folklore and nature.
