Creating a Moodboard


What is a mood board?


I'm sure you've heard of the term mood board before, or at least one of the terms such as vision or inspiration board, but what are they really? Do you really need one? I love using mood boards with my clients so I wanted to give you a bit more information in how a mood board works before we go ahead and create one.

Visualising something is the first step to turning it into reality. This is the principle behind why someone would want to create a mood board. It’s an inspirational visualisation of a concept or brand.


A mood board does just what it says: it sets the mood for your brand.

A solid mood board will included photos, colours, typography, textures, and patterns. All of these details will help you get a better sense of the direction you want to go in when it comes to your brand's design. Creating a mood board is a common part of the branding process because it allows you to visualise what you want your brand to look and feel like before you design your logo or website. In a sense, it creates a mood for your business. Should your business be modern and sleek or colourful and fun? Should you use patterns and graphics or high-end photography? These are the kinds of question that a mood board can help you answer. The process of creating your mood board is almost as important as the final result because it allows you to experiment with what works and doesn’t when it comes to your brand and also it forces you to the consider aspects of your brand that you might otherwise overlook. But do note: the mood board is not an actual design element you receive in your final files but more of a research / brand exploring tool.

How does it help me?

As a designer, seeing what visually inspires you is a huge key into create the right brand for you. I like to get a balance in my work between creating something that your audience will love and that communicates to them and create a brand you'll visually love too. It's important for me to see your preferences, what colours you love, font's, inspiration, patterns. This way I can create something that really appeals to you and your audience.


How to create a mood board?

1. Determine your audience


From the brand strategy we build together you should now have a very good idea of our audience and who your clients are and what they love. Think about them in your head, what colour would they love to see, what patterns, textures, fonts. What clothes do they wear, how do they decorate their how. Also think about what you want your business to communicate. Is it luxury, warmth, rustic etc. Use this to guide you in the next step.


2. Collect


Pinterest is a great place to start but should not be your end all, be all. Create a board dedicated to pinning photos, fonts, patterns, textures, and colours you like. Use search terms that relate to your business. Example: if you're a luxury floral designer who caters to rustic weddings - Search: Rustic colour palettes, Rustic Fonts, Rustic Interior Design, Rustic Branding, Rustic Logos Etc. When you have a pin you love click on the pin that is in your board and scroll down, you will receive a ton of recommend pins that are similar to this image. Pin whatever speaks to you.


3. Eliminate


Look at everything you've collected and start eliminating. Notice similar photos, repeat colours, and matching font styles. Pick out one or two of your favourites from these similar photos, colours, textures, and fonts. Keep your favourites, and remove the rest. Analyse what you have left and then eliminate one more time. Remove anything that doesn't belong. For example, this could mean deleting photos, patterns, and textures with colour schemes that don't match your newly found aesthetic.

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